White Paper: Beyond Salesforce
Why traditional CRMs don't cut it for consumer goods sales automation
The consumer packaged goods (CPG) market is experiencing an extraordinary phenomenon in the world of B2B sales. Despite the plethora of technologies and systems available, CPG field sales reps are still overly reliant on antiquated pen-and-paper methods for sales, order processing and completion.
Written by Oren Ezra, a thought leader in the areas of on B2B e-Commerce, mobile CRM and order management software and a frequent speaker and writer on these topics.