The Impersonation Trap:
A Costly Mistake in B2B eCommerce
What’s Inside?
Are your sales reps still relying on impersonation (aka logging in as a customer) to assist your B2B eCommerce buyers?
It's a trap many fall into, assuming it's the only way for sales reps to assist buyers effectively. But what if we told you there's a better alternative that empowers your sales reps to do much more than mimic buyers?
This white paper: "The Impersonation Trap: A Costly Mistake in B2B eCommerce" introduces Pepperi's game-changing solution that goes beyond impersonation, providing a dedicated environment for your sales reps.
Here's what you'll discover:
- The concept of impersonation and why it's not recommended beyond troubleshooting
- How Pepperi's separate environment transforms the way sales reps interact with buyers
- Side by side comparison of the 2 approaches
- Real-world use cases illustrating the practical implications of these differences