6 key steps for successful multi-channel trade campaigns

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Successful consumer goods companies understand that trade promotions are critical for gaining an edge in competitive markets.

But getting trade promotions right is challenging. It requires expertise and resources in the form of time, tools and funds, and the increase in the number of customer touch points (in-person and online) complicates things further.

In fact, if not done right, promotions could backfire, impacting revenues, partner relationships and customer satisfaction.

With this eGuide you'll learn:

  • Why trade promotions are critical to your success
  • The 6 key steps for successful omnichannel trade promotions
  • 17 mistakes to avoid when planning, executing and analyzing trade campaigns

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Sales Force Automation | Order Taking | B2B eCommerce | Route Accounting & DSD | Retail Execution | Omnichannel Trade Promotions | Book Free Demo

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