White Paper: Omni What? 

 

At the very core of the strategy of omni-channel is the customer's behavioural shift away from classic multi-channel to a fluidly interconnected decisional process. Brands who recognized the shift provide a smoothly consistent interface across the different channels whether digital or “brick and mortar”. 

What does it mean for the retailer, the wholesaler, the manufacturer and the brand? 

 

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