White Paper: Omni What?
At the very core of the strategy of omni-channel is the customer's behavioural shift away from classic multi-channel to a fluidly interconnected decisional process. Brands who recognized the shift provide a smoothly consistent interface across the different channels whether digital or “brick and mortar”.
What does it mean for the retailer, the wholesaler, the manufacturer and the brand?
Written by Pepperi Advisor Edmond Katri